Privacy statement

We are very pleased about your interest in our company. Data protection is very important for us. In general is the use of our website possible, without having to provide any personal data. When a data subject wants to make use of some special services from our company via our website though, the processing of personal data could be necessary. If the processing of personal data is necessary and no statutory condition applies to the form of processing, we can only undertake such processing with your consent.

The processing of personal data, like name, address, e-mail or telephone number of a data subject, always takes place according to the General Data Protection Regulation and in accordance to the German country-specific privacy policy laws. Our company wants to inform the general public about the kind, range and the purpose of the from us collected, used and processed personal data by the means of this privacy statement. Further are data subjects informed about their entitled right via this privacy statement.

We use various technical and administrative security controls to protect your Personal Data against loss, misuse, unauthorised access, disclosure, alteration or destruction. Ideally we want to provide a complete protection of your processed personal data.
However, we cannot guarantee absolute security for the information transmitted via the internet, because there can be always security holes in internet based data transfers. It is for this reason, that it is free for every data subject to transmit their personal data to us in alternative ways, for example via telephone.

1. Explanation of terms

Our privacy policy is based on terms, which are used by the European directives and legislators when adopting the General Data Protection Regulation (GDPR). Our privacy statement should be easy to read and to understand for the public as well as customers and business partners. In order to ensure this, we want to explain in advance the used terms.

We are using among other things the following terms in this privacy statement.

1.1 Personal data

Personal data are all information, means any information relating to an identified or identifiable (in the following as data subject) individual. An individual is considered as identifiable, when the individual can, direct or indirect, be identified with a name, identification number, location data, online identification data or with one or more special features, which are an expression of the person's physical, physiological, genetic, psychological, scientifically, cultural or social identity.

1.2 Data subject

Every identified or identifiable natural person, whose personal data is processed by the person responsible, is a data subject.

1.3 Processing

Processing means any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, blocking, erasure or destruction.

1.4 Limiting the processing

Limiting the processing is the mark of saved personal data with the goal to limit their future processing.

1.5 profiling

Every kind of automatic processing of personal data, which consists in using this personal data for valuing personal aspects of an natural person, are called profiling. This is especially used, to analyse and predict aspects of this person regarding work performance, economic situation, health, personal preferences, interests, reliability, whereareabouts or change of locations.

1.6 Pseudonymization

The processing of personal data in a certain way, in which personal data can not anymore be assigned to a specific data subject without additional information, is called pseudonymiziation, provided that those additional information are kept separately and subject to technical and organisational measures, which ensure that the personal data are not assigned to an identified or identifiable natural person.

1.7. Person responsible or controller

Person responsible or Controller is the natural or legal person, public authority, agency or any other body , which decides alone or together with other over the purposes and means of the processing of personal data. Are the purposes and means of the processing given through the European union law or the law of the member states, so it is possible that the controller, or rather certain criteria of his nomination can be provided after the European union law or the law of the member states.

1.8. Processor

Processor shall mean a natural or legal person, public authority, agency or any other body which processes personal data on behalf of the controller.

1.9 Recipients

The recipients is a natural or legal person, public authority, agency or any other body, which gets revealed personal data, whether a third party or not. Authorities, that may receive data as part of an inquiry, by European union law or law of the member states, shall not be considered as recipients.

1.10 Third party

Third party' shall mean any natural or legal person, public authority, agency or any other body other than the data subject, the controller, the processor and the persons who, under the direct authority of the controller or the processor, are authorized to process the data.

1.11 Consent

The data subject's consent shall mean any freely given specific and informed indication of his wishes, in form of a statement or any other explicit affirmative act, by which the data subject signifies his agreement to personal data relating to him being processed.

2. Name and address of the controller

5. Subscription to our newsletter

On our website we give our users the opportunity to subscribe to the newsletter of our company. Which personal data is going to be transmitted for the processing to the responsible persons for the subscription to the newsletter, results in the for this purpose used entry mask.

We inform our customers and business partners regularly by way of a newsletter about the company's offers. Our company's newsletter can only be received by the data subject, if (1) the data subject has a valid e-mail address and if (2) the data subject has registered himself for the newsletter subscription. To a data subject, who subscribed for the first-time, is a confirmation e-mail sent to their registered e-mail, for legal reasons for the double-opt-in procedure. This confirmation e-mail is used for verification whether the holder of the e-mail address has authorised the subscription of the newsletter as data subject.

During the registration for the newsletter we do save further the IP-address, given by the internet-service-provider (ISP), of the computer system used by the data subject from the time of the registration as well as date and time of the registration. The collecting of this data is necessary for understanding a (possible) misuse of a data subject's e-mail address at a later time and serves therefore as a legal protection for the controller.

The collected personal data, in the course of the subscription of the newsletter, is exclusively used for the dispatch of our newsletter. Further could subscribers of the newsletter be informed, provided this would be necessary for the operation of the newsletter service or referring to this for a needed registration, as proposed in the case of changes in the newsletter offer or in the case of technical changes. The collected personal data , in the course of the newsletter subscription, will not be transmitted to third parties. The subscription to our newsletter can be cancelled through the data subject at all times. The consent of saving personal data, which the data subject has given us for the newsletter dispatch, can be cancelled at all times. In every newsletter can be found a link, for the purpose of the withdrawal of the consent. Furthermore, it is also possible to cancel the newsletter directly on the website from the controller or to inform the personal responsible in a different way.

6. Newsletter Tracking

Our newsletter contains so-called tracking pixels. They are small miniature graphics, embedded in e-mails, which are sent in the HTML-format, in order to enable the recording and analysing of log data. Thereby is a statistical evaluation possible to analyse success and failure of the implemented online-marketing-campaigns. With the embedded tracking pixel we can see, whether and when an e-mail was opened from a data subject and which in the e-mail located links were called up by the data subject.

Personal data, obtained trough the in the newsletter included tracking pixel, is saved and analysed by the controller, in order to improve the newsletter dispatch and to make the content of future newsletter even more suitable for the data subject's interest. These personal data will not be transmitted to third parties. Data subjects are entitled to withdraw their, in this regard with the double-opt-in procedure separately given, consent at all times. After a withdraw the personal data will be deleted by a controller. The cancellation of the subscription to the newsletter is automatically indicated by us as withdraw.

7. Contact via the website

Our website contains, because of statuary regulations, information, that makes a fast electronic contact- reception with our company possible and ensures immediate communication with us, which also includes a general address of the so-called electronical post (e-mail address). If a data subject contact our controller by e-mail or via a contact form, the transmitted personal data of the data subject will be automatically saved. Such from a data subject, on a voluntary basis, transmitted personal data to a controller, are saved for the purposes of processing or contacting the data subject. The personal data will not be transmitted to third parties.

8. The blog's comments function on the website

We offer our users on our blog, which is on the controller's website, the opportunity to leave behind comments to our individual blog articles. A blog is a normally public accessible portal on a website, in which one or more persons, who are called blogger or web blogger, post articles or write down their thoughts in so-called blogposts. These blogposts can usually be commented by third parties.

If a data subject leaves behind a comment on the published blog on this website, then the information of the date of the comment as well as the chosen username of the data subject (pseudonym) will be, next to the data subject's comment, saved and published. In addition will the IP- address, given by the data subjects internet-service-provider, recorded. The storage of the IP-address is carried out for security reasons and for the case, that the data subject violates the right of third parties or posts illegal contents trough a given comment. Therefore the storage of this personal data is carried out in the interests of the controller, so that in the case of a violation of rights the controller can clear himself of the accusation. The obtained personal data will not be transmitted to third parties, provided that such transmission is not prescribed by law or that it should not serve the controller for his legal defence.

9. Subscription to blog comments on the website

Submitted comments in our blog can be subscribed by third parties. It is in particular possible that a commentator can subscribe to all following comments to his comment in a certain blog article.

If a data subject decides to subscribe to comments, the collector will automatically send a confirmation e-mail, in order to verify with the double-opt-in procedure whether the holder of the given e-mail address has really chosen this option. The subscription of comments can be stopped at all times.

10. Routine deletion and blocking of personal data

The collector processes and saves the personal data of data subjects only for the period of time, which is needed for the achievement of the storage purpose or which was anticipated by the European directives and legislators or another lawmaker in laws and regulations, which the collector is subject to.

Is the storing purpose cancelled or a set storage period from the European directives and legislators or from another responsible lawmaker is expired, than the personal data will be deleted routinely and according to legal requirements.

11. Rights of the data subject

11.1 The right to obtain confirmation

Every data subject has the, by the European directives and legislators granted, right, to demand a confirmation from the collector, if their personal data was processed. When a data subject wants to use their right to obtain confirmation, they can turn to a employee of the collector at all times.

11.2 Right to obtain information

Every person, who is affected by the processing of personal data has the right, granted by the European directives and legislators, to get from the collector at all times information, free of charge, about the saved personal data and a copy from this information. Furthermore has the European directives and legislator granted data subjects information about the following:

the purposes of use the categories of the processed personal data the receiver or categories of receiver, towards the personal data were revealed or will be revealed, especially in the case of receiver in third countries or international organisations if possible, the planned period of time for the storing of the personal data or, if not possible, the criteria for setting this period
the existence of the right to correct or delete affected personal data or limitation of the processing trough the person responsible or the right to object to the processing the existence of the right to complain at a supervisory authority.

if personal data is not collected from the data subject: all available information about the origin of the data the existence of an automatic decision making, including profiling according to article 22 para 1 and 4 GDPR and - at least in these cases - meaningful information about possible effects trough such a processing for the data subject.

Moreover, the data subjects are entitled to their right of information, if their personal data was transmitted to a third country or an international organisation. If this is the case, so is the data subject also entitled to the right of information about suitable warranties in connection with the transmission.

When a data subject wants to use their right to obtain information, they can turn to an employee of the collector at all times.

11.3 The Right of correction

Every data subject, who is affected by the processing of their personal data, has the right, granted by the European directives and legislators, to demand an immediate correction of incorrect personal data. Furthermore has the data subject the right to, in consideration of the purpose of the processing, demand the completion of uncomplete personal data - also by courtesy of an additional explanation.

When a data subject wants to use their right to obtain information, they can turn to an employee of the collector at all times.

11.4 The right of deletion ("right to be forgotten")

Every data subject, who is affected by the processing of their personal data, has the right, granted by the European directives and legislator, to demand from the collector, that their respective personal data will be deleted immediately, provided that one of the following reasons applies and the processing is not necessary:

The personal data were collected for such purposes or were processed in such a way, for which they are not necessary anymore.
The data subject withdraws his consent, on which the processing was based on according to art. 6 para. 1 letter a GDPR or art. 9 para. 2 letter a GDPR, and there is no other legal basis for the processing.
The data subject objects to the processing according to art. 21 para.1 GDPR and there are no primary, justified reasons for the processing, or the data subject enters an objection against the processing in accordance with article 21 para. 2 GDPR
The personal data was processed unlawfully
The deletion of the personal data is for the completion of a legal obligation under the Union law or the right of the member states, which the person responsible subjects to.
The personal data was collected in relation to offered services by the information society according to art. 8 para. 1 DS- GVO.

If one of the above-mentioned reasons applies and a data subject demands the deletion of personal data, saved by us, they can turn to an employee of the collector at all times. We will arrange, that the deletion will be complied immediately.

If the personal data has been published by us and our company is, according to art. 17 para. 1 GDPR obligated to delete the personal data, we will take appropriate measures considering the available technology and the implementation costs, technical kind too, to inform other data controllers, which process the published personal data, about the data subject's demand to these other data controllers that all links to this personal data or copies or replicas should be deleted, provided the process is not necessary. We will arrange in individual cases the necessary.

11.5 The right of limiting the process

Every data subject, who is affected by the processing of their personal data, has the right, granted by the European directives and legislators, to demand from the data controller a limitation in the process, if one of the following conditions is fulfilled:

The correctness of the personal data is contested from the data subject, for a duration, which allows the person responsible, to check the correctness of the personal data.
The processing is unlawful and the data subject rejects the deletion of the personal data, but instead demands a limitation of the use of the personal data.
The person responsible do not need the personal data for the purpose of processing anymore, but the data subjects needs them for assertion, exertion or the defence of legal claims.
The data subject has filed an objection against the processing according to art. 21, para 1 DS-VGO and it is still not clear, if the legitimate reasons of the person responsible outweigh those of the data subject.

Provided one of the following conditions is fulfilled and the data subject wants to demand the limitation of personal data, saved by us, than he can turn to an employee of the controller. We will arrange the limitation of the processing.

11.6 The right of data transferability

Every data subject, who is affected by the processing of their personal data, has the right, granted by the European directives and legislators, to demand from the data controller personal data concerning them, which were made available for a person responsible from the data subject and to get their personal data in a structured, common and machine-readable format. The data subject has furthermore the right to transmit these data to another person responsible, without being disturbed by the person responsible, whom the data has been made available for, provided that the processing was based on consent in accordance with art. 6 para. 1 letter a DS-VGO or art.9 para. 2 letter a GDPR or that it was based on a contract according to art. 6 para 1 letter b GDPR and the processing takes places by means of automatic procedure, provided that the processing is not needed for the perception of a task, which is for the public benefit or takes place in the exertion of public authority, which was transmitted to the person responsible.

Moreover has the data subject in the exertion of his rights in data transferability according to art. 20 para. 1 GDPR the right to obtain that the personal data will be transferred from one person responsible to another person responsible, provided it is technical possible and provided that it does not affect the rights and the freedom of other persons.

For the assertion of the right to data transferability can the data subject contact us at all times.

11.7 The right to object

Every data subject, who is affected by the processing of their personal data, has the right, granted by the European directives and legislators, to enter an objection against the processing of personal data concerning them, which takes place due to art. 6 para. 1 letter e or f DS-VGO, for reasons, which are result of their special situation. This applies also for a profiling based on these regulations.

We do not process the personal data in the case of an objection anymore, unless, we can show compelling reasons for the processing, worthy of protection, which outweigh the interests, rights and freedoms of the data subject, or the processing serves for making money, carrying out or defending legal claims.

If we process personal data for the use of direct advertising, so has the data subject at all times the right to enter an objection against the processing of personal data for the purpose of such advertisement. This also applies on profiling, so far as it is connected with such direct advertising. If the data subject objects towards us against the processing for the purpose of direct advertising, we will not process personal data for these purposes.

In addition has the data subject the right to enter an objection, for reasons, which are result of their special situation, against the processing of personal data concerning him, which we use for scientifical or historical research purposes or for statistical purposes in accordance with art. 89 para. 1 GDPR, unless, such processing is necessary for the competition of a task for the public benefit.

For exertion of the right to object the data subject can contact us directly. The data subject is free to use, in connection with the use of services in the information society, irrespective of the directive 2002/58/EG, their right to object by the means of an automatic procedure, on which technical specifications are used.

11.8 Automatic decisions in individual cases including profiling

Every data subject, who is affected by the processing of their personal data, has the right, granted by the European directives and legislators, not to be subjected to a decision, which is based exclusively on an automatic procedure - including profiling, which produces legal effects towards him or compromises him significantly in a similar manner, if the decision (1) is not essential for the conclusion or the completion of a contract between the data subject and the person responsible, or (2) due to union law or regulations of member states, which the person responsible is subjected to, is permitted and the regulations contain appropriate measures for the protection of the rights, the freedom and the justified interests of the data subject or (3) with the explicit consent of the data subject.

If the decision (1) for the conclusion or completion of a contract between the data subject and the person responsible is necessary or (2) takes place with the explicit consent of the data subject, we will take appropriate measures to protect the rights, the freedom and the justified interests of the data subject, wherefore belongs at least the right of obtaining intervention of a person on the part of the person responsible, expressing his own point of view and the right of appealing the decision.

When a data subject wants to use their right in relation of automatic decisions, they can turn to an employee of the collector at all times.

11.9 The right to withdraw a data protection consent

Every data subject, who is affected by the processing of their personal data, has the right, granted by the European directives and legislators, to withdraw the consent of processing personal data at all times

If a data subject wants to claim his right to withdraw his consent, he can contact at all times an employee of the controller.

12. Privacy policy for the application and usage of Facebook

The controller has integrated on this website some components of the company Facebook. Facebook is a social network.

A social network is a social meeting point carried out in the internet and an online community, which normally allows the users to communicate and interact with each other in a virtual room. A social network can serve as a platform for the exchange of opinions and experiences or allows the internet community to supply personal and business-related information. Facebook allows its users of the social network among other things the creation of a private profile, the upload of pictures and a connection over friend requests.

Operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. For the processing of personal data is the person responsible, if the person lives outside of the USA or Canada, the Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

With every call up of one of the single pages of this website, which is operated by the controller and on which a Facebook-component was integrated, is the internet browser of the information technology system of the data subject automatically, trough the respective Facebook-component, brought to download a representation of the fitting Facebook-component from Facebook. A complete overview of all Facebook-components can be called up under https://developers.facebook.com/docs/plugins/?locale=en_US Within the scope of this technical procedure receives Facebook the knowledge, which of the sub websites of our website is used by the data subject.

When the data subject is logged into Facebook at the same time, Facebook recognizes each time the data subject calls up our website and which concrete sub websites from our website the data subject visits during the whole length of each stay on our website. These information are collected by the respective Facebook-component and are assigned by Facebook to the respective Facebook Account of the data subject. When the data subject activates one of the integrated Facebook- buttons on our website, for example the "Like button" or when the data subject comments on something, than Facebook assigns these information to the personal user account of the data subject and saves those personal data.

Whenever the data subject is at the same time logged into Facebook, as he calls up our page, than Facebook will receive the information via the Facebook - component that the data subject has visited our website; this happens regardless, whether the data subject clicks on the Facebook-component or not. If such a transmission of information to Facebook is not wanted from the data subject, than he can prevent the transmission by logging out of Facebook before calling up our webpage.

The published private policy from Facebook, which you can find under https://www.facebook.com/about/privacy/, is informative about the collecting, processing and the use of personal data through Facebook. Furthermore is there explained, which possible settings Facebook is offering for the protection of the data subject's privacy. There are also different applications available, which allow to supress a data transmission to Facebook. Such application can be used from a data subject to supress a data transmission to Facebook.

13. Privacy policy for the application and usage of Google Analytics (with anonymization function)

The controller has integrated on this website some components of Google Analytics (with anonymization function). Google Analytics is a web-analysis-service. Web - analysis is the enquiry, collection and evaluation of data about the behaviour of visitors of websites. A web-analysis- service records, among other things, data, from which website the data subjects got to this website (so-called referrer), which sub websites were called up or how often and for how long a sub website has been viewed. A web-analysis is mostly used for the improvement of a website and for the cost-benefit analysis of internet advertisement.

Operating company of the Google - Analytics - components is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA

The controller uses for the web-analysis via Google Analytics the addition "_gat._anonymizelp". With the help of this addition is the IP- address of the data subject anonymised and shortened by Google, if someone is accessing our website from a member state of the European Union or from a different contracting state of the agreement on the European economic area.

The purpose of the google- analytics-component is the analysis of the stream of visitors from our website. Google uses the collected data and information among other things to evaluate the usage of our website, to create online-reports for us, which show the activities on our website, and to provide other services connected to the usage of our website.

Google Analytics places a cookie in the information technology system of the data subject. What cookies are, has already been explained above. With the placing of cookies it is possible for Google to analyse the usage of our website. With every call up of one of the single pages of this website, which is operated by the controller and on which a Google-Analytics-component was integrated, is the internet browser of the information technology system of the data subject automatically, trough the respective Google-Analytics- component, brought to transmit data to Google for the purpose of an online - analysis. Within the scope of this technical procedure Google receives knowledge about personal data, like the IP-address of the data subject, which serves Google for, among other things, retracing the origin of the visitors and clicks, and as consequence enabling commission settlements.

Personal information, like the access time, place, from where an access happened and the quantity of visits on our website through the data subject, are saved by the courtesy of cookies. With each visit on our website are these personal data, including the IP-address of the data subject, transmitted to Google in the United States of America. Those personal data are saved from Google in the United States of America. Google gives the collected personal data possibly to third parties via technological procedure.

The data subject can prevent the placing of cookies through our website at all times with the right settings in the used internet browser, as explained above, and so object to the placing of cookies permanently. Such settings in the used browser would also prevent, that Google places a cookie in the information technology system of the data subject. Besides it is possible to delete an already placed cookie by Google Analytics via the internet browser or a different software program at all times.

There is also the possibility for the data subject to object to the registration through Google Analytics produced data, with regard of the usage of this website as well as the processing of this data through Google and to prevent something like that. Hereto has the data subject to download and install a certain Browser-Add-On https://support.google.com/analytics/answer/181881?hl=en This Browser-Add-On informs Google Analytics via JavaScript, that no data and information about the visits of websites are allowed to be transmit to Google Analytics. The installation of the Browser-Add-On is understood as objection by Google. If the data subject's information technology system is later deleted, formatted or reinstalled, the data subject has to reinstall the Browser-Add-On for deactivating Google Analytics. Provided that the Browser-Add-On is uninstalled or deactivated through the data subject or a different person, who is attributed to this area of control, then there is the option for the Browser-Add-On's reinstallation or reactivation.

More information and Google's current privacy policy can be called up under https://policies.google.com/privacy?hl=en-GB&gl=de#about and under https://policies.google.com/terms?hl=en-GB&gl=de Google Analytics is explained more detailed under following link https://marketingplatform.google.com/about/

14. Privacy Policy for the application and usage of Google +

The controller has integrated a Google + component on this website. Google + is a so-called social network. A social network is a social meeting point carried out in the internet and an online community, which allows normally the user to communicate and interact with each other in a virtual room. A social network can serve as a platform for the exchange of opinions and experiences or allows the internet community to supply personal and business-related information. Google+ allows its users of the social network among other things the creation of a private profile, the upload of pictures and a connection over friend requests.

Operating company of Google+ is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

With every call up of one of the individual pages of this website, which is operated by the controller and on which a Google+- component was integrated, is the internet browser of the information technology system of the data subject automatically, trough the respective Google+- component, brought to download a representation of the fitting Google+-component from Google. Within the scope of this technical procedure receives Google + the knowledge, which of the sub websites of our website is used by the data subject. More information can be called up under: https://developers.google.com/+/

When the data subject is logged into Google+ at the same time, Google recognizes each time the data subject calls up our website and which concrete sub websites from our website the data subject visits during the whole length of each stay on our website. These information are collected by the respective Goole+ -component and are assigned by Google to the respective Google+ Account of the data subject.

When the data subject activates one of the integrated Google+- buttons on our website and gives in doing so a Google+1 recommendation, than Google+ assigns these information to the personal user account of the data subject and saves and processes those personal data. Google saves the data subject's Google+1 recommendation and makes them accessible for the public in conformity with the data subjects' agreed terms concerning this matter. A published Google+1 recommendation, submitted by the data subject on this website, will be saved and processed together with other personal data, like the data subject's name of the used Google+1 account and the deposited photo in other Google services, like search engine results, the data subject's Google account or other places, for example in websites or in connection with advertisement. Furhter ios Google able to link the visit of this website with other personal data saved by Google. Google records this personal data for the purpose of improving and optimizing the different services of Google.

YouTube and Google always receive information regarding the data subject's visit of our website, when the data subject is logged into YouTube at the same time as when it calls up our website; this happens regardless, whether the data subject clicks on the YouTube -component or not.

If such a transmission of information to Google is not wanted from the data subject, than he can prevent the transmission by logging out of Google+ before calling up our webpage.

More information and Googles current privacy policy can be called up under https://policies.google.com/privacy?hl=en-GB&gl=de#about More information about the Google +1- component of Google can be called up under https://developers.google.com/+/web/buttons-policy

15. Privacy Policy for the application and usage of Google-AdWords

The controller has integrated Google AdWords on this website. Google AdWords is a service for internet advertisement, which allows advertisers to place ads both in the results of the Google search engine and the Google advertising network. Google AdWords makes it possible for an advertiser to define in advance certain keywords, so that an ad will only be shown in Google's search engine results, when the user with the search engine requests a keyword-relevant search result. In the Google advertising network are the ads spread, with the help of an automatic algorithm and with the before determined keywords, on topic relevant websites.

Operating company of Google AdWords' services is Google Inc., 16000 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is the promotion of our website through displaying interest relevant advertisements on the websites of third-party companies, and in the search engine results of the search engine Google and displaying of third-party advertisement on our website.

If a data subjects gets via a Google advertisement on our website, a so-called conversion cookie is placed in the data subject's informational technology system by Google. What cookies are, has been already explained above.

A conversion-cookie loses after thirty days its validity and serves not for identification purposes. With the help of the conversion-cookie it will be retraced, if the cookie has not lost his validity yet, whether certain subpages of our website, e.g. the shopping cart of our online-shop-system, have been called up. Through the conversion-cookie are we and Google able to see, if a data subject, that got to our website via a Google ad, had generated revenues, therefore had purchased goods or had cancelled it.

The collected data and information through the usage of conversion-cookies are used by Google for creating visitor statistics for our website. The visitor statistics are then again used by us to calculate the total number of users, who have been conveyed to us via the AdWords advertisement, therefore to determine the success or failure of the respective advertisement and to improve our AdWords advertisements for the future. Neither our company nor other advertisement customers of Google AdWords receive any information from Google by means of they could identify the data subject.

Personal information, like the data subject's visited websites, are saved by the courtesy of cookies. With each visit of our website are these personal data, including the IP-address of the data subject, transmitted to Google in the United States of America. Those personal data are saved from Google in the United States of America. Google possibly gives the collected personal data to third parties via technological procedure.

The data subject can prevent the placing of cookies through our website at all times with the right settings in the used internet browser, as explained above, and so object to the placing of cookies permanently. Such settings in the used browser would also prevent, that Google places a conversion-cookie on the information technology system of the data subject. Besides it is possible to delete an already placed cookie by Google AdWords, via the internet browser or a different software program, at all times.

Furthermore has the data subject the option to object to personalized advertisement by Google. Hereto has the data subject to call up in every, used by them, internet bowser the linkhttps://www.google.com/settings/ads and to make the desired adjustments in the settings.

More information and Googles current privacy policy can be called up under https://policies.google.com/privacy?hl=en-GB&gl=de#about

16. Privacy policy for the application and usage of Instagram

The controller has integrated an Instagram-component on this website. Instagram is a service, which is qualified as audio-visual platform and enables its users the sharing of pictures and videos and moreover makes it possible to spread these data in other social networks too.

Operating company of Instagram's services is Instagram LCC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA

With every call up of one of the single pages of this website, which is operated by the controller and on which an Instagram-component (Insta-button) was integrated, is the internet browser of the information technology system of the data subject automatically, trough the respective Instagram component, brought to download a representation of the fitting component from Instagram. Within the scope of this technical procedure receives Instagram the knowledge, which of the sub websites of our website is used by the data subject.

When the data subject is logged into Instagram at the same time, Instagram recognizes each time the data subject calls up our website and which concrete sub websites from our website the data subject visits during the whole length of each stay on our website. These information are collected by the respective Instagram-component and are assigned by Instagram to the respective Instagram Account of the data subject. When the data subject activates one of the integrated Instagram- buttons on our website, than Instagram assigns these information to the personal user account of the data subject and saves and processes those personal data.

Whenever the data subject is at the same time logged into Instagram, as he calls up our page, than Instagram will receive an information via the Instagram-component that the data subject has visited our website; this happens regardless, whether the data subject clicks on the Instagram component or not. If such a transmission of information to Instagram is not wanted from the data subject, than he can prevent the transmission by logging out of Instagram before calling up our webpage.

More information and Instagram's current privacy policy can be called up under https://help.instagram.com/155833707900388 and https://help.instagram.com/519522125107875

17. Privacy policy for the application and usage of Twitter

The controller has integrated a Twitter - component on this website. Twitter is a multilingual, public accessible Microblogging-service, on which the users can publish and spread so-called tweets, short messages with a limit of 280 characters. These short messages are available for everyone, also for unregistered persons. The Tweets are also shown to the so-called followers of the respective user. Follower are Twitter-user, who follow the tweets of another user. Furthermore enables Twitter with hashtags, links or retweets the addressing of a wide audience.

Operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA

With every call up of one of the single pages of this website, which is operated by the controller and on which a Twitter-component (Twitter-button) was integrated, is the internet browser of the information technology system of the data subject automatically, trough the respective Twitter-component, brought to download a representation of the fitting Twitter-component from Twitter. More information about the Twitter- buttons can be called up under https://help.twitter.com/en/using-twitter#website-and-app-integrations Within the scope of this technical procedure receives Twitter the knowledge, which of the sub websites of our website is used by the data subject. Purpose of the integration of the Twitter-component is to enable our users the sharing of this website's content, to raise the awareness of this website in the digital world and to increase our visitor numbers.

When the data subject is logged into Twitter at the same time, Twitter recognizes each time the data subject calls up our website and which concrete sub websites from our website the data subject visits during the whole length of each stay on our website. These information are collected by the respective Twitter-component and are assigned by Twitter to the respective Twitter Account of the data subject. When the data subject activates one of the integrated Twitter- buttons on our website, than Twitter assigns these information to the personal user account of the data subject and saves and processes those personal data.

Whenever the data subject is at the same time logged into Twitter, as he calls up our page, than Twitter will receive an information via the Twitter-component that the data subject has visited our website; this happens regardless, whether the data subject clicks on the Twitter component or not. If such a transmission of information to Twitter is not wanted from the data subject, than he can prevent the transmission by logging out of Twitter before calling up our webpage.

The current privacy policy of Twitter can be called up under https://twitter.com/privacy?lang=d

18. Privacy policy for the application and the usage of Xing

The controller has integrated a Xing-component on this website. Xing is an internet based social network, which enables the connection between user and existing business contacts as well as the establishing of new business contacts. The individual user can create a personal profile of himself on Xing. Companies can publish for example corporate profiles or job offers on Xing.

Operating company of Xing is Xing SE, Dammtorstraße 30, 20354 Hamburg, Germany

With every call up of one of the single pages of this website, which is operated by the controller and on which a Xing-component (Xing-Plug-In) was integrated, is the internet browser of the information technology system of the data subject automatically, trough the respective Xing-component, brought to download a representation of the fitting Xing-component from Xing. More information about the Xing-Plug-In can be found under https://dev.xing.com/plugins Within the scope of this technical procedure receives Xing the knowledge, which of the sub websites of our website is used by the data subject.

When the data subject is logged into Xing at the same time, Xing recognizes each time the data subject calls up our website and which concrete sub websites from our website the data subject visits during the whole length of each stay on our website. These information are collected by the respective Xing-component and are assigned by Xing to the respective Xing Account of the data subject. When the data subject activates one of the integrated Xing- buttons on our website, for example the "Share" button, than Xing assigns these information to the personal user account of the data subject and saves those personal data.

Xing always receive information regarding the data subject's visit of our website, when the data subject is logged into Xing at the same time as when he calls up our website; this happens regardless, whether the data subject clicks on the Xing -component or not. If such a transmission of information to Xing is not wanted from the data subject, than he can prevent the transmission by logging out of Xing before calling up our webpage.

The published private policy from Xing, which you can find under https://privacy.xing.com/en, is informative about the collecting, processing and the use of personal data through Xing. Furthermore has Xing published data protection notes for their Xing-Share button under the following link https://www.xing.com/app/share?op=data_protection and their general privacy policy under https://privacy.xing.com/en/privacy-policy

19. Privacy policy for the application and usage of YouTube

The controller has integrated a YouTube component on this website. YouTube is an internet video portal, which allows video publisher the upload of video clips and other users to watch, rate and comment these clips for free. YouTube allows the publication of all kind of videos, which is why complete movies and TV shows, as well as music videos, trailer and self-made videos from users are available on the internet portal.

Operating company of YouTube is YouTube, LCC, 901 Cherry Ave., San Bruno, CA 94006, USA. The YouTube, LCC is a subsidiary company of Google Inc., 16000 Amphitheatre Pkwy, Mountain View, CA 94043- 1351, USA.

With every call up of one of the individual pages of this website, which is operated by the controller and on which a YouTube- component (YouTube- Video) was integrated, is the internet browser of the information technology system of the data subject automatically, trough the respective YouTube- component, brought to download a representation of the fitting YouTube-component from YouTube. More information can be called up under: https://www.youtube.com/intl/en-GB/yt/about/ Within the scope of this technical procedure receives YouTube the knowledge, which of the sub websites of our website is used by the data subject.

When the data subject is at the same time logged into YouTube, as he calls up our page, which contains a You-Tube video, than YouTube will receive an information which concrete subpages the data subject has visited. These information are collected by Google and YouTube and are assigned to the respective YouTube account of the data subject.

YouTube and Google always receive information regarding the data subject's visit of our website, when the data subject is logged into YouTube at the same time as when he calls up our website; this happens regardless, whether the data subject clicks on the YouTube -component or not. If such a transmission of information to YouTube and Google is not wanted from the data subject, than he can prevent the transmission by logging out of YouTube before calling up our webpage.

The published private policy from YouTube, which you can find under https://policies.google.com/privacy?hl=en-GB&gl=de, is informative about the collecting, processing and the use of personal data through YouTube and Google.

20. Legal basis of processing

Art. 6 I lit. A GDPR serves our company as legal basis for processing, where we obtain approval for a certain intended use. If the processing of personal data is needed for the fulfilment of a contract, the data subject is the contract party, like for example how is it in the case of processing, which are necessary for the delivery of goods or for the delivery of other services or return services, so the processing is based on Art. 6 I lit. b GDPR. Same applies for such processing, which are necessary for the provision of precontractual measures, for example in cases of requests about our products or services. If our company is subject to a legal obligation trough which a processing of personal data is necessary, like the fulfilment of tax responsibilities, so is the processing based on art. 6 I lit. c GDPR. In rare cases could the processing of personal data be needed in order to protect the data subject's essential interests or of another individual. This could be the case when a visitor would get hurt in our company and thereupon we had to pass his name, age, health care records or other essential information to a doctor, hospital or other third parties. Then the processing would be based on art.6 I lit. d GDPR. The processing could lastly also be based on art. 6 I lit. f GDPR. The processing based on this legal basis, which are not covered with one of the aforementioned legal bases, if the processing for the protection of our company's justified interests or of a third party, provided the data subject's interests, fundamental rights and fundamental freedoms do not outweigh. Such processing are us particularly permitted, because they are mentioned from the European legislator particularly. He represented in this respect the concept, that a justified interest could be assumed, if the data subject is a customer of the person responsible (recital 47 second sentence GDPR).

21.Justified interests about the processing, which are pursued by the person responsible or ta third party

Is the processing of personal data based on art. 6 I lit. F DS- GVO, than is our justified interest the implementation our business activities in favour of the wellbeing of all our employees and shareholders.

22. Length of the period, during which the personal data is saved

The criteria for the length of the period of saving personal data is the respective retention time limit. The relevant data will be deleted routinely after the end of the time limit, provided it is not needed for the completion of a contract or for the initiation of a contract.

23. Legal or contractual requirements for the provision of personal data; necessity for the conclusion of a contract; obligation of the data subject to provide personal data; possible consequences for not providing

We inform you, that the provision of personal data is in parts prescribed by law (e.g.. tax regulations) or it can be the result of regulations (e.g. information about the business partner). Sometimes it can be necessary for a conclusion of a contract that the data subject provides personal data, which have to be processed by us as consequence. The data subject is obligated to provide us personal data for example when our company makes a contract with him. Not providing the personal data would have the consequence, that the contract could not be made with the data subject. Before the data subject provides personal data, he has to contact one of our employees. Our employee will explain the data subject on a case-by-case basis if the providing of personal data is prescribed by the law or contract or is need for the conclusion of the contract, if there is an obligation to provide personal data and what consequences not providing would have.

24. Existing of an automatic decision making

As responsible company, we forgo an automatic decision making system or profiling.

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